Eva Ballarín

Eva Ballarín

Congress Director HIP, Researcher, Consultant and Speaker

HIP Horeca Professional Expo


Trend, innovation and strategy researcher, consultant and international speaker.

Director of the Hospitality 4.0 Congress for HIP Madrid. Founder and Director of HorecaSpeakers. Teacher at the Basque Culinary Center, OSTELEA / EAE and other business schools. Author of the Manual for Brave New Hoteliers. I train managers and teams, combining strategic consulting with speaking engagements and writing for online media. In the last 30 years I have worked in Spain, London, Holland, Tunisia and Mexico for large and small organisations in the Horeca sector, helping teams to improve the way they design, manage and market hotel and restaurant concepts. I think the starting point for change is a single strategic mentality and vision.

Contact expert

Realise the full potential of your business or project with LABe

For Startups For Corporates

For Startups

An incubator for talent and enterprise that backs projects while putting gastronomic concepts to the test in a real setting.

For Corporates

A laboratory that makes it possible to test food tools and products, and a place to develop new lines of business.

For Horeca

A space for applied technical training and professional advice on new technologies and digital gastronomy.

What does the future taste like?