Congress Director HIP, Researcher, Consultant and Speaker
HIP Horeca Professional Expo
Trend, innovation and strategy researcher, consultant and international speaker.
Director of the Hospitality 4.0 Congress for HIP Madrid. Founder and Director of HorecaSpeakers. Teacher at the Basque Culinary Center, OSTELEA / EAE and other business schools. Author of the Manual for Brave New Hoteliers. I train managers and teams, combining strategic consulting with speaking engagements and writing for online media. In the last 30 years I have worked in Spain, London, Holland, Tunisia and Mexico for large and small organisations in the Horeca sector, helping teams to improve the way they design, manage and market hotel and restaurant concepts. I think the starting point for change is a single strategic mentality and vision.