Mahou San Miguel joins the project as a Senior Partner

27 June 2019

Mahou San Miguel joins the project as a Senior Partner

The brewer has different aims in joining the gastronomic ecosystem, among them the digital transformation of its brand.

Mahou San Miguel and LABe – Digital Gastronomy LAB begin a promising partnership which should lead to open innovation projects together with public and private companies, the hospitality industry, entrepreneurs and the public. Mahou San Miguel will be working in the living lab in close cooperation with all the players in the gastronomy value chain, with a special focus on innovation in products, services and experiences that combine technology with gastronomy.

Mahou San Miguel was already part of the enterprise environment through its BARLAB initiative, and joining LABe will enable the brand to be a key partner in the hospitality industry during the digital transformation faced by all concerned.

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An incubator for talent and enterprise that backs projects while putting gastronomic concepts to the test in a real setting.

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A laboratory that makes it possible to test food tools and products, and a place to develop new lines of business.

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A space for applied technical training and professional advice on new technologies and digital gastronomy.

What does the future taste like?