How to boost restaurant sales through digitisation: digital marketing and innovation.
Date: 14 October 15 October
Hours: 09:00 - 16:00
Place: LABe - Digital Gastronomy Lab
Want to put yourself on the map, innovate and reach more people using new technology?
On this course you’ll learn the importance of disseminating content through online tools to boost the impact your restaurant can have.
- Introduction to digital management
- Setting up a website optimised for hospitality
- Using social networks to attract new clients
- Using online tools to build consumer loyalty
- Online reputation management (TripAdvisor, etc.)
- Digital content management for restaurants
- Food photography
- Facebook Ads, Google adwords, Instagram